Encyclopedia of Political Communication

Encyclopedia of Political Communication

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The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types.Larry Sabato, the Robert Kent Gooch Professor of Government and Foreign Affairs at the University of Virginia, is known for his research on U.S. elections. ... The Wall Street Journal once referred to him as a€œprobably the most quoted college professor in the Land, a€ The Washington ... He has written numerous books and essays on topics such as the rising power of political consultants in U.S. elections, theanbsp;...

Title:Encyclopedia of Political Communication
Author: Lynda Lee Kaid, Christina Holtz-Bacha
Publisher:SAGE Publications - 2007-12-21

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