Guest-based Marketing

Guest-based Marketing

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Increase sales substantially without breaking the banka€”proven, low-cost techniques for successfully marketing your business In this groundbreaking guide to restaurant marketing, expert Bill Marvin demonstrates that success doesn't come from beating the competition, it comes from pleasing your guests. He shows you how to work from the inside outa€”to build on your strengths and to take advantage of intrinsic advantages you didn't even know you had. He also suggests dozens of successful, low-cost techniques for mining the most precious resource at your disposala€”your existing customer base. Among other valuable lessons, you'll learn how to: Educate your guests about why they come to your restaurant Implement sure-fire incentive and customer-loyalty programs Manage a successful word-of-mouth marketing campaign that gets your customers to do your advertisinga€”for free Get your staff involved in an ongoing commitment to customer satisfaction Enhance the personal connection between your restaurant and your guests Perhaps the most important lesson you'll learn in Guest-Based Marketing is, as Bill Marvin puts it: qMonetary success and personal joy will come when your sole concerna€”your driving passiona€”is how you can excel.qIncrease sales substantially without breaking the banka€”proven, low-cost techniques for successfully marketing your business In this groundbreaking guide to restaurant marketing, expert Bill Marvin demonstrates that success doesna#39;t come ...


Title:Guest-based Marketing
Author: Bill Marvin
Publisher:Wiley - 1997
ISBN-13:

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