Protect the earth and your bottom line. If you need the best practices and ideas for turning sustainability into competitive advantage--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Craft strategy to compete on green turf - Redesign your business model, products, and processes to achieve green goals - Parlay your efforts into lower costs and higher revenues - Capture more value from clean-tech investments - Launch sustainability programs with impact - Synchronize green initiatives by overhauling your supply chain - Engage constructively with environmental activist groups - Mitigate the risks of climate changeTheDow JonesSustainability Index, for example, includes aspects ofeconomic performance inits evaluation. Itweights customer service almost 50% more heavily than corporate citizenship. The equally prominent FTSE4Good Index, by contrast, anbsp;...
Title | : | Harvard Business Review on Greening Your Business Profitably |
Author | : | Harvard Business Review |
Publisher | : | Harvard Business Press - 2013-12-30 |
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