Testing 1-2-3

Testing 1-2-3

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This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.Experimental Design with Applications in Marketing and Service Operations Johannes Ledolter, Arthur J. Swersey ... We will discuss the confounding pattern for the 20-run design in the next section. ... less than the loss due to the decrease in the number of customers. G-: Sticker. The sticker (G-) increases the response byanbsp;...

Title:Testing 1-2-3
Author: Johannes Ledolter, Arthur J. Swersey
Publisher:Stanford University Press - 2007

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