The Truth About the New Rules of Business Writing

The Truth About the New Rules of Business Writing

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Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge, and shows exactly how to put it to work. With an qahaq on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.If you run your own business or consult for a living, add news releases to your repertoire. ... Look for opportunities to announce a new product or service, significant staff addition, office relocation, business success, and awards or honors for yourself, a staff ... Through press releases, invite the public to attend a special meeting or event, and invite readers to join a contest or competition. ... A new piece of medical equipment may not sound important in itself, for example, but if Truth 45.

Title:The Truth About the New Rules of Business Writing
Author: Natalie Canavor, Claire Meirowitz
Publisher:Pearson Education - 2009-12-16

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